Classified advertising

Results! Ask anyone who has ever tried them. They'll tell you that the Villager's classified ads are THE neighborhood marketplace for the exchange of local goods and services. The cost is low, the readership high, and the home-delivered market coverage complete. You'll be amazed at what happens when your ad reaches more than 140,000 readers.

To place a classified ad, follow these simple steps:

1. Compose your ad
2. Choose the category under which you'd like the ad to run
3. Decide which issues you'd like to advertise in
4. E-mail, fax or deliver the ad to our offices along with your phone number
5. Wait for a phone call from us to discuss composition, pricing and run dates

Composition

Classifieds are composed as straight-line word ads without the benefit of special fonts, bold characters, underlining, etc. The following hints will help you get the best return on your advertising dollar:

In most cases, the first two words of your ad are printed in upper-case letters. Therefore, putting company's name, types of service, main item(s) for sale, neighborhood or address of rental/for-sale properties first is a good way to catch the eye, i.e.:

LEE'S LANDSCAPING. Spring
cleanup, garden planting, mulching
and trimming. 651-111-2222.

SPRING CLEANUP, garden planting,
mulching and trimming by Lee's Landscaping
651-111-2222.

Or you can highlight this information by having it centered on the first line. This option is charged as 5 words.

.................*LEE'S LANDSCAPING*
Spring cleanup, garden planting, mulching
and trimming. 651-111-2222.

Remember to include information regarding experience, professional licenses or memberships:

LEE'S LANDSCAPING
Spring cleanup, garden planting, mulching
and trimming. 15 yrs.' experience, member Ramsey County
Green Thumb Society. Licensed insured. 651-111-2222

In the case of rental or for-sale property, descriptions of desirable features, exclusions and lease rates are important:

20XX LOON AVE. 2-bedroom upper duplex
in desirable Merriam Park. Natural woodwork,
hardwood floors, remodeled kitchen,
large deck, fenced yard. No smoking/pets.
$800.00/month. 651-111-222

Pricing

Classified ads are $1.20 per word, with a minimum of 10 words or $12.00. Payment is in advance by cash, check or credit card. A 5% discount for prepayment of 3 months and a 10% discount for prepayment of 6 months are available.

Dates

For a complete listing of publication dates, download our media kit.

Classified ad contact info:

Villager Communications, Inc.
757 Snelling Ave S
St. Paul, MN 55116-2296

Phone: 651-699-1462
Fax: 651-699-6501
E-mail: wantads@myvillager.com

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